Real Madrid break new ground again as Deloitte names Los Blancos world football’s top earners

Real Madrid have once again set the financial pace in world football, topping Deloitte’s Football Money League after generating €1.16 billion in revenue during the 2024/25 season. It keeps Los Blancos at No.1 despite not winning either LaLiga or the Champions League, underlining just how powerful the club’s off-pitch engine has become.

Real Madrid

The headline number behind Madrid’s dominance is commercial revenue. Deloitte reports a 23% jump in commercial income to €594m, driven by stronger merchandising and new or expanded corporate partnerships. In a wild stat that shows how far Madrid have pulled away, Deloitte notes that €594m commercial revenue alone would be enough to place the club inside the Money League top 10 by itself.

Madrid also remain a matchday powerhouse. Deloitte’s club analysis says Real posted €233m in matchday revenue—still the second-highest ever recorded by a Money League club—despite a year-on-year dip linked mainly to reduced income from Personal Seat Licenses (PSL) compared with the previous season.

Why this matters for Madridistas

For Real Madrid fans, this isn’t just a “rich list” brag. It’s proof that the club’s model—global brand pull, elite sponsorship value, and stadium-led monetisation—can deliver record growth even when trophies don’t arrive in the same campaign. Deloitte also highlights a broader trend that fits Madrid’s direction: top clubs are increasingly using stadiums and surrounding facilities beyond matchdays to drive revenue growth.

Across the top 20 clubs, Deloitte reports record combined revenue of €12.4bn (+11%), with commercial income reaching €5.3bn (first time above €5bn), broadcast €4.7bn, and matchday €2.4bn.

The main challengers

Barcelona are second on €975m, with Bayern third on €861m and PSG fourth on €837m, while Liverpool sit fifth on €836m as the highest-earning English club this cycle.

Olawale M. O.
Olawale M. O.

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